by Kevin Cato, Coordinator and Technician at OneBXL

In today’s fast-paced digital world, producing consistent, high-quality content is essential for organizations looking to stay relevant and engage with their audiences. However, content creation can often be resource-intensive, especially for NGOs and nonprofits with limited budgets. The good news? Advances in AI and the availability of free, open-source tools are making content production more accessible than ever before.

At OneBXL, we believe in leveraging technology to help organizations streamline their content creation process. Whether you’re repurposing webinars into podcasts or using AI-driven Large Language Models (LLMs) to create engaging social media content, this step-by-step guide will help you optimize your production cycles without breaking the bank. Let’s dive into the practical strategies you can use to master content creation with AI and free tools.

1. Repurposing Video Content into Social Media and Blogs

Every conference, webinar, or video call can be a treasure trove of content. Instead of letting this valuable footage sit idle, you can repurpose it into bite-sized pieces for social media, podcasts, or blog posts. By using AI-powered LLMs, you can easily analyze transcripts and extract key takeaways that are relevant to your audience.

How to Do It:

• Start with a Transcript: Use AI tools to generate an accurate transcript of your video. You can do this with software like Zoom or Teams, or even use free transcription tools like Otter.ai.

• Create Social Media Posts: LLMs like ChatGPT can help you turn transcript highlights into engaging social media posts tailored to platforms like LinkedIn, Twitter (now X), or Instagram.

• Write Blogs from Webinars: Once you have a transcript, prompt the LLM to draft a blog post summarizing the event’s key insights. Add your organization’s perspective, and you’ll have a polished, shareable piece in no time.

This process allows you to extract maximum value from your recorded content while keeping your audience engaged across multiple platforms.

2. Optimizing Production Cycles with AI-Powered LLMs

One of the most significant benefits of using AI in content creation is how it can optimize your production cycle. From drafting to editing, AI tools can save you hours of manual work, enabling your team to produce more content in less time.

How to Do It:

• Generate First Drafts with AI: Instead of starting every blog or social post from scratch, use LLMs to generate an initial draft based on the key points from your content. This can significantly speed up the writing process.

• Edit Smarter, Not Harder: LLMs can also assist in editing by suggesting improvements in tone, style, and clarity, ensuring your content aligns with your target audience.

• Batch Your Content: Once you have the raw material from a webinar or conference, use AI to produce all types of content at once—blogs, social media posts, email newsletters—so that you can release them gradually and keep your audience engaged over a longer period.

By incorporating AI-powered LLMs into your workflow, you can maintain high content quality while reducing time spent on repetitive tasks.

3. Using Free Tools like Canva and OpenShot for Professional-Quality Content

You don’t need expensive software to create visually stunning or well-produced content. Free tools like Canva and OpenShot allow you to produce high-quality visuals and videos that can easily be integrated into your digital marketing strategy.

How to Do It:

• Edit Videos with OpenShot: Whether you’re trimming webinar footage or creating social media-friendly clips, OpenShot is a user-friendly, open-source video editor that allows you to cut, add effects, and polish your videos.

• Create Eye-Catching Graphics with Canva: Canva is perfect for designing professional-quality graphics, from social media posts to presentations. The free version includes customizable templates that can elevate your content’s visual appeal without the need for a graphic designer.

• Stacking Tools for Efficiency: By combining the strengths of multiple tools, you can efficiently manage the production cycle. For instance, edit your video clips in OpenShot and then use Canva to add captions, overlays, and branding elements.

These free tools provide everything you need to create engaging content, ensuring your digital presence is polished and professional without incurring high costs.

Conclusion: Embrace the Future of Content Creation

AI and open-source tools have revolutionized the content creation landscape, making it more accessible and efficient for organizations of all sizes. By leveraging the power of AI-powered LLMs and combining free tools like Canva and OpenShot, you can streamline your production cycle, repurpose content with ease, and maintain a consistent, professional digital presence.

At OneBXL, we specialize in helping organizations like yours implement these strategies to maximize impact. Whether you need guidance on how to get started with AI or help optimizing your production workflow, our team is here to support you. Contact us today to learn more about how we can help you master content creation and elevate your brand.

Further Reading

The Power of Repurposing: Extending the Lifespan of Hybrid Event Footage
The Goldilocks Principle: Getting Video Lengths Just Right for Social Media
OneBXL’s Guide to Using Zoom for Your Next Hybrid Event
Engaging Your Pan-European Audience: Tips for Planning Inclusive Hybrid Events