by Kevin Cato, Coordinator and Technician at OneBXL

As an event technician and coordinator, I've seen the industry evolve tremendously over the past decade. While in-person events were once the gold standard, the COVID-19 pandemic accelerated the rise of virtual and hybrid events. Now in 2024, it's clear that hybrid events are here to stay and will only continue to transform the business events landscape.

In this extensive report, I'll share my first-hand experience and insights on the latest hybrid event trends to expect in 2024. As the host for OneBXL Hybrid Events, I've planned and executed countless hybrid programs. I'll provide tips and examples for how to leverage the hybrid format based on what I've learned.

Whether you're new to hybrid events or a seasoned pro, I hope this guide provides value as you plan your 2024 event strategy. Feel free to reach out to me anytime if you want to brainstorm ideas or if OneBXL can support your hybrid event - we're here to help however we can. Now, let's dive in!

The Evolving Definition of "Hybrid Events"

Before we look ahead, it's important to level-set on what exactly constitutes a hybrid event in 2024. When hybrid events first emerged, the definition was simply combining in-person and virtual elements. However, as technology and audience expectations evolve, so too does the meaning of "hybrid."

In 2024, a true hybrid event seamlessly blends physical and digital experiences through interactive technologies. The goal is to create an inclusive environment where both in-person and remote attendees can engage and network with each other.

Essentially, everyone should feel like they're in the same room, even if they're joining virtually from different locations. The key is making the virtual experience as immersive and participatory as possible.

This evolved definition of hybrid events sets the stage for the trends we can expect to see this year and beyond. Next, I'll provide an overview of the key drivers fueling the growth of next-gen hybrid events.

Key Drivers Accelerating Hybrid Event Adoption

Several interrelated factors are accelerating the adoption of hybrid events in the business world:

• Increased familiarity with virtual collaboration: After more than three years of video calls and webinars, people are much more comfortable with virtual engagement. Audiences now expect events to offer digital participation options.

• Ongoing travel restrictions: While COVID-19 restrictions are easing, many companies still face travel limitations for large events. Hybrid provides flexibility.

• Cost savings: With budgets still tight, hybrid events allow for reduced venue and catering costs by limiting in-person attendance.

• Inclusivity: Hybrid events expand access for remote team members or anyone unable to travel onsite. This improves diversity and inclusion.

• Environmental benefits: Hybrid events reduce carbon footprint by limiting flights, hotel stays, commutes, etc. They align with sustainability goals.

• Enhanced data and analytics: Detailed tracking of digital engagement provides data to optimize experiences and demonstrate ROI.

• Broader reach: Digital audiences expand reach and open new markets at lower cost than physical events.

As you can see, hybrid events clearly offer significant advantages compared to purely in-person or virtual events. Next, let's explore the latest hybrid event technology trends to leverage in 2024.

Immersive Virtual Platforms for Remote Attendees

One of the most important developments I've seen is the emergence of highly immersive virtual platforms designed specifically for hybrid events. These platforms aim to make remote attendees feel like they're physically in the room through interactive features.

For example, some platforms provide digital "tables" or "breakout rooms" where remote attendees can network in small groups, replicating real-life conversations. Others offer gamification features like leaderboards, live polls, Q&As, and quests to boost engagement.

Advanced platforms also enable remote attendees to virtually visit exhibit booths, view product demos, and connect with sponsors. The goal is creating an inclusive, participatory experience for both in-person and virtual participants.

When selecting a virtual platform, look for solutions focused on seamless integration and intuitive user experience. Overly complex metaverse-style environments can frustrate less tech-savvy attendees. Prioritize simplicity, consistency, and community.

Hybrid Event Matchmaking and Scheduling Tools

Facilitating connections between in-person and remote attendees is a key challenge for hybrid events. specialized matchmaking and scheduling tools are evolving to bridge this gap.

Matchmaking platforms analyze attendee profiles and interests to make personalized networking recommendations. This helps identify relevant connections for both onsite and virtual participants.

Meanwhile, scheduling tools allow attendees to pre-book meetings and coordinate overlapping sessions. By reserving blocks of time on calendars, hybrid events enable easier networking across physical and digital environments.

Look for matchmaking and scheduling solutions that sync seamlessly across mobile, desktop, and onsite kiosks. The goal is helping all attendees craft meaningful engagement and networking schedules optimized for their needs and interests.

When evaluating tools, ensure they provide detailed analytics on matched profiles and connection requests. These insights can inform better recommendations and event improvements over time.

Next-Generation Hybrid Event Venues

Specialized hybrid event venues are another emerging trend, designed to host seamless in-person and virtual experiences. These venues provide built-in audiovisual systems, broadcast studios, high-density wi-fi, and advanced technical support.

Many also offer dedicated virtual attendee engagement hubs, often staffed by producers that interact with remote participants in real-time. Some even provide remote attendees individual live video feeds to create a more personalized experience.

The most advanced hybrid venues have control rooms where producers can monitor data instantly and troubleshoot issues without disrupting the event flow. Modular stage designs allow quick reconfiguration between physical and digital presentations.

While these state-of-the-art hybrid venues simplify execution, they are costly investments. Assess your budget and objectives before committing to newer purpose-built spaces. More affordable existing venues can often be retrofitted with hybrid capabilities.

No matter your venue, visit in-person to audit technical capabilities, network infrastructure, and layout flexibility. A walkthrough is invaluable for anticipating needs and challenges.

Content Capture and Repurposing

One opportunity many organizations overlook is repurposing hybrid event content for post-event marketing. With session livestreams and recordings readily available, content can be sliced into promotional videos, podcasts, and blog posts.

For example, an insightful conference presentation could be recut into a social media teaser video. Interview footage can become a thought leadership YouTube series. Panel discussions can be turned into audio podcasts.

This continuous capture and repurposing keeps your brand top of mind long after the hybrid event concludes. It also provides added value for sponsors who gain extended exposure through reused content.

When planning content, consider how sessions can be adapted and reused across platforms. Collaborate with speakers to secure permissions and film supplemental materials like interviews or b-roll video.

Most hybrid event platforms make capturing content simple, but invest in solutions with user-friendly editing tools to simplify post-production. Appoint internal resources or outsource to efficiently repurpose content from raw footage.

Data-Driven Event Design and Personalization

Access to detailed attendee data is transforming how hybrid events are designed and optimized. Digital platforms provide invaluable insights that simply aren't available for in-person-only events.

For example, engagement analytics reveal which sessions and activities resonate most with attendees. This data can inform content planning and scheduling for future events.

Data also fuels actionable feedback. Go beyond general post-event surveys by tying feedback questions to specific touchpoints. Ask attendees about a session immediately after attending to get candid insights.

This type of granular data is only available thanks to hybrid event technology. Develop processes to continually analyze and apply learnings so your events evolve based on real attendee behaviors.

But beware analysis paralysis! While data provides directional guidance, also trust your expertise and instincts when designing experiences. Not everything can or should be dictated solely by data. Find the right balance for your program and audience.

Evolving Speaker and Presentation Best Practices

Speakers play a leading role in engaging both in-person and remote hybrid event audiences. As a result, presentation best practices continue evolving to the hybrid format.

For example, effective speakers now seamlessly transition between addressing onsite participants and virtual viewers. This takes practice so remarks feel natural, not jarring.

Persuasive speakers also leverage data to customize presentations for each audience. What messages or examples resonate most with onsite versus virtual viewers? Adapt content accordingly.

Visually, speakers should remember onsite attendees see them live, while remote viewers only see their video feed. Avoid distracting mannerisms and ensure your stage presence translates on camera.

From a content standpoint, recognize that remote audiences have shorter attention spans. Keep presentations concise, impactful, and interactive. Share key takeaways frequently so main points aren’t missed if viewing is interrupted.

Technical considerations like fonts, colors, slide volume, and pacing also deserve renewed attention. Collaborate closely with your AV team to perfect the visual experience.

With these tips in mind, don’t underestimate the importance of speaker preparation and coaching. Many have still only presented virtually since 2020. Invest time to ensure they can shine for hybrid audiences.

Hybrid Events Increase Inclusivity

One of the most rewarding and important advantages of hybrid events for me is making programs more inclusive and accessible. Hybrid removes barriers for many individuals who otherwise couldn't attend events.

For example, working parents often struggle taking multiple days off for conferences requiring travel. Hybrid events allow participating between work and family obligations. I always receive feedback from grateful parents after offering flexible engagement options.

Likewise, hybrid events open the door for attendees with disabilities limiting mobility and travel. Featuring disabled speakers on virtual sessions spotlights their perspectives for broad audiences.

The virtual component also enables participation from remote locations where business events don't typically take place. You can "attend" a conference at home or from anywhere with internet access.

Promoting diversity, equity and inclusion (DEI) is both a moral obligation and competitive advantage. Evaluate whether your hybrid approach expands access and representation. Poll underrepresented groups on desired programming or support.

No matter the specific tactics, maintaining an inclusive mindset ensures your hybrid events evolve responsibly. This benefits both attendees and your organization's reputation and reach.

OneBXL's Keys to Hybrid Event Success

As a hybrid event specialist here at OneBXL, I'm proud of the programs we produce for clients and the value we provide. While every event is unique, we've identified several overarching keys to successfully delivering hybrid experiences:

• Obsess over engagement: Don't think about just streaming content. Interactive elements are crucial for remote attendees. Gamification, live Q&A, breakouts, and networking drive participation.

• Meet audiences where they are: Mobile-first platforms provide flexibility attendees expect today. Let them seamlessly join from devices.

• Value accessibility and inclusion: Look beyond demographics to how hybrid can include more people with different abilities and responsibilities.

• Respect everyone's time: People's attention is limited across virtual and physical settings. Be succinct. Avoid agenda gaps or technical delays.

• Personalize experiences: Use data and feedback to tailor programming and recommendations based on individual interests and behaviors.

• Keep innovating: This landscape evolves quickly. Continually explore and test new technologies through small pilots before scaling.

• Focus on connections: Don't get distracted by flashy tech. Hybrid events succeed when they facilitate meaningful relationships and business outcomes.

If you keep these foundational principles in mind, your hybrid events will deliver great value for attendees and your brand. And OneBXL is always here to collaborate and brainstorm ways to enhance your hybrid events as your trusted partner.

Further reading

Engaging Your Pan-European Audience: Tips for Planning Inclusive Hybrid Events
Innovative Ways to Blend In-Person and Virtual Experiences in Hybrid Events
Maximizing Engagement: 5 Keys to Hybrid Event Success
The Hybrid Event Technology Stack: Best Practices for Seamless Experiences