English Academy

Transforming their digital presence with OneBXL

The Challenge


English Academy sought to launch a new, user-friendly website to attract more students and engage their community. They needed compelling visual content to differentiate themselves in a competitive market and effectively communicate their value to prospective students and stakeholders.

The Solution

OneBXL crafted a comprehensive multimedia package tailored to English Academy’s needs:

1. Video Stakeholder Interviews

Captured authentic stories from students and teachers.

2. Opening Page Hype Video

A dynamic montage featuring interview clips, B-roll footage, and stunning visuals of the ornate school building.

3. Still Photography

High-quality images to complement the video content across the website and social media.

Implementation Process

Initial Consultation & Proposal

  • Met with English Academy to understand their vision

  • Proposed a package including summary videos, interview clips, and photography

  • Finalized agreement after collaborative negotiations

Planning & Storyboarding

  • Assembled the OneBXL team for detailed planning

  • Developed storyboards to outline video structures and key messages

  • Allocated equipment and resources for production

Collaborative Content Development

  • Worked closely with the client to craft engaging interview questions

  • Ensured content aligned with academy’s goals and resonated with the target audience

Production Day

  • Filmed on-site at English Academy’s beautiful school building

  • Conducted multiple interviews with students and teachers

  • Captured extensive B-roll footage to enhance the visual narrative.

Post-Production:

  • Edited footage into a cohesive summary video and individual interview clips

  • Created the opening hype video with seamless integration of B-roll and stock footage

  • Delivered high-resolution still photographs for versatile marketing use

The Outcome

Enhanced Digital Presence

The new website features engaging video content that highlights the academy’s vibrant community and beautiful facilities.

Increased Engagement

Social media and website interactions surged, driving higher visitor retention and interest.

Boosted Enrollments

Compelling visual content contributed to an increase in inquiries and student enrollments.

Ongoing Partnership

Continued collaboration on smaller video projects, including scripted sales videos and updated interviews, ensuring sustained engagement and marketing effectiveness.

Inspire, Empower, Succeed.

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Unleash Your Business Brilliance.

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